Your Customers Are Irrational.
Your Marketing Shouldn’t Be
I dive deep into the science of neuromarketing and UX Focused SEO to help B2B and B2C businesses navigate the complexities of irrational human behavior.
My Topics
Neuromarketing
Most marketing fails because it ignores how humans actually think. Here I write about psychology, bias, attention, and behaviour — in a simple way — and how these things quietly decide whether people click, trust, and buy.
SEO & Content
SEO and content are not about tricks. They are about being in the right place when someone is already searching. I write about how Google and AI search really work, and how to build content that keeps working even when you’re not.
AI in Marketing
AI is powerful, but also full of noise. Here I write about where AI really helps in marketing, where it makes things worse, and how to use it without turning your work into cheap, same-looking content.
“The first principle is that you must not fool yourself — and you are the easiest person to fool. Once you understand that, many things that looked simple or obvious stop being so”
Richard Feynman
