I write to make sense of messy things
I write to make sense of messy things
Here I am explaining, my observations and learning around what actually works after building 100+ high-converting pages from scratch, and testing 1000+ pages. This will help you on “How to design a landing page that converts“ Let’s be brutally honest…
Local SEO & AEO are no longer optional for businesses that depend on local customers — but most agencies are still using an outdated version of both. This comprehensive guide willteach you everything you need for 2026 Local SEO &…
The Owning Nothing Economy is slowly becoming normal, and most of us don’t even realise it. I was looking for a book on Amazon last week. The paperback was ₹499. Just below it, the Kindle version was ₹199. And then…
In the last article, we talked about somatic markers — in simple words, these are emotional and body-based memories created from past experiences. They work like invisible shortcuts. They quietly push your hand towards one option and away from another.…
We learned SEO. We learned keywords. We learned backlinks. And for a while, that worked. But today, we don’t just search. We ASK. We ask ChatGPT. We ask Google’s AI. We ask Perplexity. And instead of ten blue links, we…
As a freelance growth marketer and a digital nomad, my workflow is my lifeline. Last year, I worked from 6 different countries across 5 different time zones, serving clients on 3 different continents. Efficiency isn’t a luxury; it’s a necessity.…
Growth has always been about distribution. Not just product. Not just marketing. Distribution. And today, distribution is changing fast. Search is turning into “answers,” social platforms are squeezing links, and AI is making it easier for customers to copy features. So…
If you accept the idea that decisions are driven by shifting internal states, not by neat funnel stages, then a very practical problem appears for any serious marketing team. How do you see those states at scale? This is why…
There is a diagram that has survived in marketing longer than most bad ideas. It’s called the funnel. At the top, people “become aware.”Then they “consider.”Then they “decide.”Then they “purchase.”And if we are feeling generous, we add “loyalty” at the…
For as long as marketing has existed, we have relied on a very simple method to understand customers. We ask them. We ask what they like.We ask what they don’t like.We ask why they bought something.We ask what would make…