Somatic Marker Hypothesis and Buying Behaviour
Read about somatic markers and their influence on decision making and buying behavior. Understand Antonio Damasio's somatic marker hypothesis and its application in marketing.
Akhil Pillai
I write to make sense of messy things
Akhil Pillai
I write to make sense of messy things
Category Marketing
The list of skills a marketer needs is, well, infinite. Here we are sharing some insights to improve those skills. Learn the math & science behind the metrics and analytics marketers use all the time.
Understanding Consumer Buying Behavior
Read about consumer buying behavior and explore into models, factors, and stages that influence purchasing decisions, and learn how to leverage this understanding for effective marketing strategies
Mirror Neurons: How it Influences Buying Behavior
Discover the fascinating science behind our buying habits. This comprehensive article explores the concept of 'mirror neurons', the magical brain cells that influence our everyday decisions, especially our shopping choices. Uncover how marketers harness this natural mechanism to shape consumer behavior and learn why simple actions, like a smile, can significantly impact our purchasing decisions.
Neuromarketing: New Wave in Marketing Strategies
Discover the power of neuromarketing in advertising, in uccessful movie trailers, and the fusion of neuroscience and politics..