I write to make sense of messy things
I write to make sense of messy things
This section is about how AEO and GEO actually work in real life, not in theory. It covers how to make content show up in AI answers, how ChatGPT and other AI systems decide what to trust, and what really changes when search becomes “ask and get one answer.” It also looks at where AI genuinely helps in marketing, where it creates problems, and why clear thinking and human judgement still matter more than tools.
Local SEO & AEO are no longer optional for businesses that depend on local customers — but most agencies are still using an outdated version of both. This comprehensive guide willteach you everything you need for 2026 Local SEO &…
We learned SEO. We learned keywords. We learned backlinks. And for a while, that worked. But today, we don’t just search. We ASK. We ask ChatGPT. We ask Google’s AI. We ask Perplexity. And instead of ten blue links, we…