I write to make sense of messy things
I write to make sense of messy things
The list of skills a marketer needs is, well, infinite. Here we are sharing some insights to improve those skills. Learn the math & science behind the metrics and analytics marketers use all the time.
Before jumping to how to rank in ChatGPT search or RRF, let me share a scenario. Imagine you’re selling water purifiers. You rank on Google for “best water purifier in India.” Sounds good, right? But when someone asks ChatGPT, “Which…
Are you still guessing what millennials want? Or are you reading the numbers the right way? Here are the shopping trends and insights for marketers in 2025. This post helps you understand the Millennial Shopping Trends 2025 and decodes what…
When I first started using Google Ads, my biggest pain was attracting the wrong crowd. Are you feeling the same? You’re getting leads, but most of them are spam, job seekers, or people just fishing for prices. Not buyers. Not…
Do you think marketing is more about creativity?In my experience, it’s Not. It’s about structure and marketing automation. You can have the best illustrations, a catchy headline, even a viral reel. But if you don’t have a system that consistently…
$18 billion is lost annually in logistics delays—yet most companies don’t invest in AI-powered visibility. Why? It’s not ignorance it’s unawareness. This content marketing case study is focussing here. Having a great product isn’t enough—it’s also about how well you…
Li Keqiang was a provincial Communist Party chief, he shed light on the challenges of accurately assessing China’s economic state. In a world driven by glossy economic reports and iron fist politics, Li candidly acknowledged the limitations GDP figures like GDP.…
Do you ever wonder why your digital marketing campaigns aren’t converting the way you expect? Have you noticed your customers browsing but not buying? Or maybe your emails aren’t getting the attention they deserve? It’s frustrating, isn’t it? The good…
How to utilise the power of storytelling in content marketing to engage audiences, foster emotional connections, and drive conversions. Let’s elevate the content marketing strategies today! Storytelling has long been a powerful tool for human communication, but its significance in…
Who is a true leader? How to identify a true-leader? It’s difficult to answer. But let me introduce you to the concept of a pseudo-leader, which will help you with “How Not to Select a Leader”. Many people think that…
Building a successful startup is no small thing. It’s not just about having a super cool idea or disruptive technology. It’s about the people who drive these first thoughts forward. I believe most freshers from Tier 2 colleges dream of…